Sugi Aishodo is jointly founded by two Japanese companies — Sugi Holdings Co., Ltd., one of Japan's leading healthcare and retail groups operating nearly 2,000 drugstores nationwide serving over 22 million members annually, and Aishodo Co., Ltd., a fast-growing Tokyo-based company specializing in premium Japanese cosmetics and health supplements exported to over 15 countries. 

Sugi Aishodo Co., Ltd. was officially established on 26th December 2024. 

Our corporate head office is located at House No. 22, Road No. 06, Gulshan 1, Dhaka 1212, Bangladesh. 

The company is led by Chairman Tsuyoshi Yamamoto and Managing Director Himu Uddin, supported by Directors Mohammad Abu Taher and Narayan Malla Bahadur. 

Our mission is to make every day better for people in Bangladesh by delivering accessible everyday essentials rooted in Japanese standards of safety, quality, and heartfelt care — improving life's daily moments for everyone. 

Aisugi Japan (愛スギジャパン) is the retail brand of Sugi Aishodo Co., Ltd., launched in 2025. It is a next-generation retail brand bringing Japanese quality, thoughtful design, and everyday convenience to families across Bangladesh through a thoughtfully curated selection of healthcare, personal care, home care, and lifestyle products. 

Aisugi Japan carries five highlighted product categories: Personal Care, Color Cosmetics, Home Care, Healthcare & Nutritional Supplements, and Stationeries — all reflecting Japanese standards of safety, reliability, and thoughtful design. 

Aisugi Japan is currently present at two locations: Uttara Square (39 & 41, Uttara Square, Sonargaon Janapath Road, Sector-13, Uttara, Dhaka 1230) and Banani (House 67/D, Block E, Road 11, Banani, Dhaka).

Aisugi Japan's retail partner is Unimart, one of Bangladesh's leading lifestyle retail chains.